New Amsterdam Vodka Presents "It's Your Town": Event Recap
On June 23rd, New Amsterdam Vodka held its "It's Your Town" party at LAB Art Los Angeles on La Brea and teamed up with local LA street artist, Moncho1929 to showcase his art and celebrate with none other than New Amsterdam Vodka!
Photo by: New Amsterdam Vodka
Photo by: New Amsterdam Vodka
I was so excited to attend this event, and brought my brother Steven who is very into the art scene along with me. I have a huge respect for street artists and was so excited to learn more about Moncho1929. His work has actually appeared in the French Consulate, Soho House, Times Square and even on NBC'S "The Voice." New Amsterdam Vodka and Moncho1929 came together to celebrate the vibrant culture and people of Los Angeles.
Photo by: New Amsterdam Vodka
Photo by: New Amsterdam Vodka
Photo by: New Amsterdam Vodka
First thing's first: the New Amsterdam Vodka featured cocktail: the Dam Good Mule. New Amsterdam Vodka's twist on the Moscow Mule! Warning: this drink is insanely good.. and hard to put down! It is so refreshing and really enjoyable to sip on. It is just the right amount of sweet (and a little bubbly, too), but still had that punch from the vodka to balance out the flavors. I am usually a tequila person, but I became so obsessed with the Dam Good Mule - which says a lot! What I love the most about it is that it's so simple to make and it can be made at home to enjoy whenever. Yay!
Here's how to make it:
Dam Good Mule Recipe:
5 liters New Amsterdam
3 liters Top Hat Mule Concentrate
10 liters of COLD/Purified Water
(ingredients above make one 5 gallon korney keg)
Garnish with a Lime Wheel & Fresh Mint
Photo by: New Amsterdam Vodka
Photo by: New Amsterdam Vodka
Photo by: New Amsterdam Vodka
Moncho1929's work was placed throughout the entire space amongst other artists. I personally loved all of his pieces that actually featured New Amsterdam Vodka! He incorporated the bottle in his artwork in such creative ways. My favorite was a piece he did that was a very colorful portrait of a lifeguard stand with a surfboard leaning up against it. The surfboard design had an illustration of New Amsterdam Vodka on it which I thought was so cool and unexpected. Another one that really stood out to me was an image of a big gun that had microphones attached to the top of it, mimicking a camera. I would assume that it's referencing the power that the media has over people, and it's very clever how he depicted that.
Photo by: New Amsterdam Vodka
Photo by: New Amsterdam Vodka
I also loved the awesome graffiti screen that allowed guests to actually create their own art for the entire party to see. Seriously, when each person had their own chance to get up there in front of the screen, everyone surrounded you and anxiously awaited the message or drawing you'd be putting up there! I wrote "The Gilded Bellini <3 New Amsterdam Vodka" (Of course). Then, my design was transferred on to a t-shirt so I could save it forever.
I really was blown away at how well New Amsterdam Vodka and Moncho1929 teamed up and created such a truly unique event. Since New Amsterdam Vodka was actually incorporated into his work, it really set the event apart from traditional gallery and cocktail parties. I walked away with even more of an appreciation for street art, a newfound love for New Amsterdam Vodka, and an obsession with the Dam Good Mule. It was just too dam good to be true. ;)
Photo by: New Amsterdam Vodka
